Motorola could become the third largest brand in the global smartphone market within the next three years.
That is the goal that Vice President Matthew Zielinski of Lenovo - the company that owns Motorola - gave in a conversation with reporters on the sidelines of the World Economic Forum in Davos.
“I'm willing to bet my salary that we will be third in the world in three years,” Zielinski said, highlighting Lenovo's ambitions for Motorola. He also noted that the company has made some changes to Motorola's business that have "increased brand priority" and helped deliver strong results.
Lenovo, the world's largest PC maker, bought Motorola from Google in 2014. In recent years, the company has sought to promote its brand to position itself as a major player in the global smartphone market. , competing with companies like Samsung and Apple.
The combined market share of Samsung and Apple in the global smartphone market is about 40%. Data from Counterpoint Research shows that Motorola's market share was around 4% in the third quarter of 2023, placing it in 8th place. However, the brand has achieved great success in some markets, for example the third largest in the US and second largest in Latin America.
Zielinski said the company is aiming to increase its market share to 10% in markets where it has made some progress. This increases the overall market share of the global smartphone market. Part of the development strategy involves the high-end segment, which is dominated by Samsung and Apple.
Due to their high cost, foldable devices like the Motorola Razr fall into this category. According to Zielinski, most Razr users have switched from using "non-Android" devices, implying that the majority of Razr users once owned an iPhone.
Even when talking to reporters, Zelinsky also stated that Lenovo is ready to expand its production facility in India if necessary. He also added that India is “definitely one of the most strategically important countries” for Lenovo.
