TikTok is experimenting with a new feed called "Nearby" to promote local content.
According to 9to5Mac , the TikTok platform currently has two feeds for users. The first is a “For You” feed that serves as the main activity, with a mix of recommendations and content from accounts the user follows. Whereas the “Following” feed focuses on videos from their friends.
According to the latest information, users will soon have a third feed called "Nearby".
As revealed by social media consultant Matt Navarra, TikTok has been testing a new feed. True to its name "Nearby", this feed will promote local content based on the user's geographic location.
This idea not only helps users find videos that are more relevant to them, but also helps people find interesting events and places around.
TikTok tests a new feed aimed at local promotion.
The company also just confirmed that it has indeed tested the “Nearby” feed with a small group of users in Southeast Asia. The selected group of users will see all 3 feeds in the app's Home tab.
Of course, this feature will require the user to allow the TikTok app to access the device's location.
TikTok and Instagram compete with Snapchat
With the launch of the “Nearby” feed, TikTok is also trying to catch up with Snapchat, which has long offered a similar feature.
More recently, Instagram also launched a similar feature in their app so users can discover new places based on other people's content.
Interestingly, one of the Google executives admitted that more and more people are using TikTok to find new places instead of Google Maps, which certainly has a negative impact on Google's search function. .
The addition of the “Nearby” feed also opens up new opportunities for local content advertisers on TikTok. It is currently unclear when or if TikTok will expand this new feed to more regions.